Modularity as a strategy: innovation in design management from new media

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Received: mar. 13, 2025
Accepted: jul. 5, 2025
Published: ago. 14, 2025
  Views: 24
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Keywords:
Modularity, design management, innovation, new media, digital technologies.

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Modularity as a strategy: innovation in design management from new media

Marco Antonio Mar铆n 脕lvarez
Azcapotzalco Metropolitan Autonomous University
https://orcid.org/0000-0001-6267-6063
Mexico
GUILLERMO HIRIART CAMACHO
Azcapotzalco Metropolitan Autonomous University
https://orcid.org/0000-0001-6267-6063
Mexico
ADRIANA ACERO GUTIERREZ
Azcapotzalco Metropolitan Autonomous University
https://orcid.org/0000-0003-4615-6812
Mexico

Abstract

This article examines modularity as a key element in innovation and design management in new media. Modularity, understood as the decomposition of complex systems into independent, reusable units, has transformed the design of products and services, as it provides greater flexibility and adaptability. This strategy enables interactive and personalized experiences and facilitates the creation of more agile and scalable platforms and content.


Furthermore, it explores its influence in sectors such as digital design, entertainment, education, and commerce, highlighting its role in resource optimization, open collaboration, and collective creation, and offers a perspective on its future.

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How to Cite
Mar铆n 脕lvarez, M. A., HIRIART CAMACHO, G., & ACERO GUTIERREZ, A. (2025). Modularity as a strategy: innovation in design management from new media. A3manos, 12(24). Retrieved from https://a3manos.uh.cu/index.php/a3manos/article/view/438
Issue
Vol. 12 No. 24 (2025): No. 24 - julio - diciembre / 2025 - en construcci贸n

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Curriculum synthesis

GUILLERMO HIRIART CAMACHO, Azcapotzalco Metropolitan Autonomous University

Guillermo Hiriart Camacho, M.D. Metropolitan Autonomous University

He holds a degree in Graphic Communications Design from the Metropolitan Autonomous University of Azcapotzalco, a Master's degree in Information Visualization, and is currently a PhD candidate in Information Visualization at the same university. He is a professor in the Department of Processes and Production Techniques in the Division of Sciences and Arts for Design at the UAM Azcapotzalco, teaching courses on design software manipulation and Design Management.

ADRIANA ACERO GUTIERREZ, Azcapotzalco Metropolitan Autonomous University

Adriana Acero Guti茅rrez, M.D. Autonomous Metropolitan University

Master's degree in Editorial Design from An谩huac Norte University and a bachelor's degree in Graphic Communication Design from the Autonomous Metropolitan University of Azcapotzalco, Mexico. She has been a full-time research professor attached to the Department of Production Processes and Techniques of the Division of Design Sciences and Arts at UAM-Azcapotzalco for 20 years. She was editor of the journal "Technology & Design" of the Department of Production Processes and Techniques of the Division of Design Sciences and Arts at UAM-Azcapotzalco and editorial advisor for the divisional journal "Time for Design."

References

Brynjolfsson, E. (2014). The Second Machine Age. W. W. Norton & Company.

Darley, A. (2000). Visual digital culture: surface play and spectacle in new media images. Routledge.

Manovich, L. (2001). The language of new media. The MIT Press.