How it’s conceptualized in industrial design?

Abstract

In the design process that is taught at ISDi, three fundamental stages can be identified: a first one of research, another to generate ideas and a last one to implement design. It has been found that both the first and the last could be carried out by specialists from other related disciplines, while the stage of generation of ideas or "Conceptualization" seems to be an exclusive area of designers, considered also as central core of the entire Design Process.
Contradictorily, in teaching practice the existence of inconsistencies has been evidenced due to different interpretations about creative process of the Design. This paper is based on information obtained in an investigation carried out in the Faculty of Industrial Design of the ISDi, in which this stage was studied. The work will also expose the methodological structure of the Conceptualization (as a stage of the method applied in the ISDi) and the definition of each of its categories. Likewise, the particularities for each Action Area will be identified: Object, Space and Machinery. To this end, the observations made in the academic field will also be compiled, in order to provide greater precision in the description of the stage.